The Preliminary Planning Research Of The Project In Xi’an Qujiang

In recent years, real estate planning has become the most important part of the real estate development, all activities are leaded by planning and servicing for planning,including the architectural design and landscape planning in real estate development activities.Real estate planning is based on the market as the guidance,to make all kinds of decision scheme scientific, reasonable and standardized.It’s impossiable to make the project be successful and to achieve the goal of the enterprise profits without scientific decision, so, planning is essential for real estate projects, more attention should be given from developers.In this paper,combined the project of the Jin Hui World City and the theoretical basis of the Real Estate Project Planning, to make the prophase planning research of the project. The research mainly includes the analysis of the industry and the regional market environment;Then,based on the results of the market analysis, to make analysis of its project positioning,mainly includes SWOT analysis, target market, product positioning, price positioning, image positioning, etc; In order to make the Decision-making plan further scientific and reasonable,we should based on the product and price positioning and the construction progress, and to make the project investment and the project’s financial analysis; If the basis of the results of the study is feasible,to standardize of its marketing plan,the purpose is to ensure project successfully sales,to complete the target profits and further develop the corporate’s brand image.Through the study of this article,Providing the theoretical support and practical guidance for the project of the Jin Hui World City’s positioning、financial analysis and planning,The planning of the project activities, In the preliminary planning for real estate development business activities is has certain guidance and reference significance.