"Yi Cao Tang" Herbal Cosmetics Series Packaging Design

In the rapidly developed information economy age, while the quality of people's life is improving, the cultural level and aesthetic concepts also rising.People's lives are closely linked with the packaging, which meet the functional requirements but also to meet the aesthetic needs of the people. There is a growing concern that cosmetics will become the people's necessities of life. The maintenance of the skinny's shopping malls on the dazzling are variety,consumers first are attracted by cosmetics packaging, and then desire to buy it.As the increasingly fierce market competition, cosmetics packaging series also emerging. Due to a larger number of cosmetic products on store shelves,occupying a large area, so a strong visual line can instantly grab the attention of consumers, to enhance the amount of possession in the market, and to promote sales of goods. To win the market, we need to form our own unique style in cosmetic packaging design series.In this paper, I analyze cosmetics packaging design series situation through research, found the problems. I find solutions to deal with the problems effectively. In this article, I set "Yi Cao Tang" herbal cosmetics series packaging design as an example and start to packaging design. Before design, I detailed overview cosmetics packaging series, including the definition,advantages and design methods. In the design process, I design "Yi Cao Tang" signs for innovatatively.It not only embodies the herbal skin care products,mental, spiritual connotation of health and safety but also put characteristics of the corporate culture into it again. I overall unity of layout aspects in the series packaging design, cosmetics containers shape, material selection, packaging design and structure of the application, text, color, page design, but also to design the "YiCaoTang" cosmetics-related derivative products: handbags, Hang tag,business cards, calendar, card, small mirrors. Finally, I summary the "YiCaoTang" herbal cosmetics series packaging design.