Analysis Of The Use Of Color In Cosmetic Packaging Design

Under the globalization of China's cosmetics industry began to face the competition in the global market,the local cosmetics brands began to focus on their own characteristics,personality and even regional highlights.The design of cosmetics has been paid more and more attention by Chinese cosmetic enterprises.Color is a weapon in the design,because the color can convey the main information,the color is persuasive,color can change people's feelings,can inspire people's feelings.Whether the color is bright or dim,single or complex,will cause the audience to produce physiological or psychological response.In the design of cosmetics,color is an important element of the designer can use cosmetics,the designer through the use of different color cosmetics,highlighting the connotation,so that consumers through the packaging design of color,inner feelings to convey the information to the product.This article is based on the color in the cosmetics packaging design in our country.First analyzes the domestic cosmetics in China color forms,the current domestic cosmetics popular color,such as red,green,China tuhao gold,sugar color and so on.Then,the aesthetic orientation and visual psychology of color in the packaging design of cosmetics are explained.Finally,based on the design of YSL cosmetics as an example,through the study of emotional response,color cosmetics on the color and emotional demands in basic theory and examples of suitable for cosmetic color expression analysis,finally arrive at this to the color in the cosmetics design feeling expression gives his own opinions.