The Study Of Light-Multi-Purpose Vehicles Design Positioning Based On User Research’ Exploration And Practice

This paper based on the actual subject of Changan automobile,in the purpose of helping enterprises to accomplish the actual design of the project in dependently and improve the accuracy of Light-Multi-Purpose Vehicles design positioning,the design efficiency,the design quality,save the time in the Light-Multi-Purpose Vehicles design positioning research cost,save the human cost,shorten the product development cycle.This article use the User Research method of quantitative analysis to study the attention factors of the Light-Multi-Purpose Vehicles users, and the closely related issues about Light-Multi-Purpose Vehicles,the basic characteristics of the target user,the behavior of the users, demand for future products and so on,and made a design target positioning for the Light-Multi-Purpose Vehicles of Changan automobile.The main research results of this thesis are as follows:(1)Proposed design framework feature of the Light-Multi-Purpose Vehicles design positioning should be considered:human factors, environmental factors, cultural factors, Stipulation Factors, economic factors.And the design framework for positioning Light-Multi-Purpose Vehicles is: larger load force, high chassis, two-box body structure multi-platform, good comfort, better security,low fuel consumption,flexible space,available for multi-target users.( 2) According to Specialists user interviews conclusions presented Light-Multi-Purpose Vehicles design targeting high quality factor and sorting.According to factor analysis of user surveys and user form a basic user information, user behavior characteristics. Summarizes the user demand for future products macroscopic analysis, user demand for structural and functional analysis of future products, the user demand for future products aesthetic analysis.(3)According to user research analysis, the Light-Multi-Purpose Vehicles user model. Including the determination of the target user, Light-Multi-Purpose Vehicles users to build user models, models based on the characteristics of the formation of different types of users operating model.(4)In a Light-Multi-Purpose design framework using the positioning process of positioning method of analysis and user model building, get a good result.