Research On The Development Strategy Of China Railway Materials SY Company

In recent years, with the global financial crisis occurrence, China began to launch economic stimulus project. Vigorously pulling the domestic demand, the government carried out a lot investment on the railroad industry. China's railway construction is developing swiftly and violently. Be followed by demand for railway materials showed a rapid growth trend, which greatly promoted the rapid development of railway materials enterprise. Bring a new round competition climax to railway materials market. Pattern of market competition have also appeared new changes. Each railway materials are increasingly fierce competition among enterprises. In the fierce competitive market environment, the research of enterprise development strategy is an urgent task for China Railway Materials SY Company.China Railway Materials SY Company must have strategic management philosophy, in order to instruct an objective analysis of the target market. And be based on this to develop a reasonable development strategy, and carried out strict management control for the execution of the strategy development.China Railway Materials SY company's strategic management concepts can help China Railway Materials SY company in a highly competitive market place, and continue to grow and develop.In this paper, based on the theory of strategic management, PEST, SWOT as a guide for China Railway Materials SY company in which the macro environment, the industry environment in-depth analysis, makes efforts to explore the famous theoretical ideas but also consistent with China Railway Materials SY development strategy's actual situation.And research results are applied to China Railway Materials SY company's actual work, to help enterprise such as China Railway Materials SY companies better compete in the market, faster growth and development. In a full of competition, the vagaries of the market,China Railway Materials SY company from which wants to stand out and occupy a important position in the market,To conduct the enterprise strategic management analysis and to develop appropriate strategies is a priority...