Research On The Application Of Female Cosmetics Packaging Desing Under The Influence Of The Chan Verses Take The Xuan He Brand As An Example

On the aesthetic level,the beauty of Zen conception is pursuing a simple,simple and natural expression.The idea of Zen aesthetic design is used in cosmetic packaging design,which can make it show the aesthetic feeling of empty,elegant and tranquil design..Through the analysis of the idea of Zen Aesthetics in the design of tea packaging,this study concludes that the idea of Zen aesthetics is mainly embodied in the three aspects of form,color and material in packaging design,which makes the visual elements of the packaging and the Zen to be interconnected,so that the empty inspiration of the Zen is integrated into the works.that is,The combination of visual elements and Zen on the package makes the empty inspiration of Zen into the works,For the packaging design of the native cranes brand,the traditional crane pattern elements are applied to the packaging design of modern women's cosmetics to restore the essence of the goods.It is natural,concise and even to the extreme,without any extra decoration,elegant color,and unbleached environmental paper,so as to make everything possible in the design of packaging.The adornment element presents a pure and simple image,conveying a Zen conception of nothingness and full beauty.The symbol of consciousness is used as a medium to carry out the Zen expression in cosmetic packaging design,aiming at guiding people to live a healthy and simple way of life.The article also makes an investigation and Analysis on the market of female cosmetic packaging before the design,and takes the packaging design of the female cosmetic brand as the carrier,and completes the positioning and design conception of its brand design.