Research High-end Productization Of Traditional Handicraft Silk

As an important part of traditional Chinese handicrafts and intangible cultural heritage,reeling has a long history and cultural connotation and is the essence of our country's traditional culture.Throughout the historical changes,after many years of rejuvenation and reeling,the rapid development and changes in the market economy have brought new shocks to them.They are faced with the severe situation of declining or declining.This article starts from the development of reeling,through the analysis and research,it introduces the development direction of high-end product.Combining with the problems faced by the current stage,this article puts forward specific strategies and suggestions.Through research,on the one hand,provide some ideas for the transmission and protection of Reeling,on the other hand,provide some suggestions for reeling industry to better adapt to the current market.This paper first analyzes the historical origins,production tools,weaving skills,color patterns,production categories,status quo and problems of industrial development in Silk Reeling through the research on copywriting and on-the-spot investigation.Then it elaborates the definition,discrimination and characteristics of the high-end product and provides the theoretical basis for the following research.Then on the basis of the above research,starting from the five characteristics of high-end product,the high-end reeling technology analysis and research one by one,in order to confirm the feasibility of high-end reeling product.In this chapter,we also elaborate on the latest development breakthroughs of reeling production tools and weaving techniques in recent years and provide practical support for the later.Finally,starting from the high-end product reeling,for the current reeling problems,from the promotion,product,operation,brand four aspects of specific strategies and suggestions are:Advocacy: Multi-pronged cooperation in higher education,digital reeling exhibitions,building databases,filming documentaries,cooperation with the media,with the influence of public figures.Product: three-dimensional modeling novelty,harmony and unity of color,the theme of the combination of Chinese and Western patterns,with a variety of materials with design,series of product design,emotional experience design,collection of innovation,development of textile products,handicrafts production.Operations: Take the high-end and cultural entity routes,build physical network,online sales assistant,and actively enter the international market,high-level customization,cooperation with major brands.Brand: Take the high-end reeling brand "Zhen Choi Tong" as an example for analysis,simply put forward the brand positioning accuracy,the appropriate brand name in two aspects,to provide a reference for reeling enterprise branding.In this paper,the related outline of Reeling is further supplemented with the current situation of development,and a more systematic review of Reeling category,further enrich Reed theory.Innovatively put forward the development path of high-end reeling technology,and on the basis of high-end product-related theory,starting from the characteristics of high-end products,the feasibility of high-end reeling products were analyzed one by one for reeling The high-end product of the road provides the basis for the study.In the end,we put forward some innovative strategies and suggestions on the real problems of silk reeling.Hoping to make a contribution to the inheritance protection and innovation development of the traditional handicraft reeling.