| The red rice of Yunnan Yuanyang terrace is planted in the hani rice terraces of the southern section of Ailao Mountain,where is 1,400 meters to 1800 meters above sea level.The red rice is rich in calcium,iron,zinc and other trace elements,nutrition of which is much higher than ordinary rice.The people of the Hani ethnic group in Yuanyang have deep feelings for the red rice in the terrace.Behind a bowl of fragrant red rice is the planting environment of the high-quality red rice in the Hani terrace,the hard farming process of the Hani people,the rich farming culture of the Hani people,and so on.The nutritive value and cultural value of red rice in Yuanyang terrace is self-evident.Packaging,as a medium for enterprises to establish brand image and transmit product information,indirectly affects the purchasing behavior of consumers.Therefore,good packaging design is very important to product sales.Yuanyang terrace red rice packaging design has a certain brand awareness,but also has some shortcomings,such as the copy of national elements,the lack of logo recognition,the traditional form,the inconsistency of the overall picture.Firstly,this paper analyzes the design status of red rice packaging in Yunnan Yuanyang terrace,and summarizes the advantages and disadvantages of red rice packaging in terrace.Secondly,the part of the Hani culture about terrace red rice is extracted as the content of improving the packaging image of Yuanyang terrace red rice,and the relevant packaging strategy is formulated.Finally,according to the packaging strategy,carry on the Yuanyang "and pull and" terrace red rice packaging design practice activities.This paper attempts to set up the brand image of "green health,rich nutrition"of red rice in Yuanyang terrace through the design of red rice packaging in "Huohe pull and"terrace,so as to find a feasible method for improving the packaging image of red rice in Yuanyang terrace.It also provides design reference examples for other regional food packaging. |
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