Protection And Management Of K'o-ssu Art Of Suzhou Zhencaitang Company

As one of the treasures of traditional Chinese weaving skills and the world's intangible cultural heritage,K 'o-ssu skill is known as the saint of brocade.K 'o-ssu skill has not only a long cultural history and unique artistic charm,but also strong artistic value,economic value and collection value.Characteristics in the form of arts and crafts,as well as the well-being living conditions of employees enable the protection and management of K 'o-ssu skill.This article uses the protection and management of K 'o-ssu art of Suzhou Zhencaitang Company as the case,discussing the brand management,art design,production and organization management,personnel management and market operation management.This article summarizes the “1+n” Convergent operation management mode of K 'o-ssu art of Suzhou Zhencaitang Company.I uses the successful case of the protection and management of K 'o-ssu art of Suzhou Zhencaitang Company to demonstrate the feasibility of the protection and management of Chinese intangible cultural heritage.This article also demonstrates that traditional crafts and folk culture can be able to occupy a place in the new market and throw a new light under sound business operation with continuous innovation.