Study On The Strategy Of Health Food Packaging Redesign

Product packaging design is one of the important links in the process of the implementation of brand operation.As the extension of the product,packaging plays a key role in the protection and beautification of the product itself.Packaging is an important part of the value of the product itself,but also the most direct embodiment of the consumer's perception of the product itself.The development and progress of society,science and technology change rapidly,changing the forward market,consumer behavior and consumer awareness is also rising from the material level to the spiritual level,changing many factors to promote the product packaging update change.Packaging upgrade has become an advantageous measure to enhance the competitiveness of products,and has become one of the strategies to ensure the long-term vitality of enterprises.In this paper,the packaging redesign strategy related topics,select health food packaging as a specific research carrier to explain.The research is from the "packaging design" perspective,the first analysis of "health food","packaging design" and "design strategy" theory,lays the theoretical framework for the thesis;then analyzed the status of health food packaging design has occupied the market share,to grasp the precise positioning of the packaging design after the status of cognitive ability;and proposes the strategy theory of health food packaging design: according to the level of the new and improved packaging appearance,different packaging design strategy,and culture,the cultural connotation of the packaging appreciation and timely packaging design strategy;and then to "aweto" package design case to illustrate,to support design strategy theory;finally draws the related conclusion in this paper,the research results were summarized,and the future Prospect.If the product packaging style is always the same,it will be difficult to meet the needs of the fierce market competition.Therefore,it is necessary to redesign the product packaging image in line with the requirements of the new era.In the face of fierce market competition,the enterprise wants to maintain the stable development of products based on long-term vitality,improve the quality of the product itself,improve product packaging,enhance the value of product packaging,the product will undoubtedly become more effective strategies and methods of talent shows itself,has become a supporting remodeling brand,the product to consolidate and expand the market strategy a an important issue.