Brand Packaging Design For New Pop Style “Transformation” Cosmetics

Pop Art as a popular culture in modern society is deeply affected by vast number of young consumer groups’ love.However,the fast change and "Fast food" consumption of Pop Art are not conducive to its development.The graphic creation of new pop style is based on the creation of pop and carries on the innovation of graphics,which helps to cultivate and capture the trend of cultural life and can apply pop art with packaging.Research on the application of new pop style graphic design combines creative sources of visual elements and adopts image research method.According to the idea of design originality,it refines each graphic and gives each figure a symbolic meaning and then combines the meaning of what it symbolizes with creativity;The use of artistic devices integrates the design of new pop graphics with efficient resource integration or redesign,and uses a reasonable material to make new forms of art,which serves as a showcase for later packaging brands.Pop art style is widely used in commercial packaging.The new pop art style after refining and deepening the cultural level is make-up brand and creative,interesting products which are more suitable to young consumer groups.Applying new pop graphics with make-up brand packaging designdoes not only play a positive role for shaping the image of products,but also make a superior contribution to brand shaping and recognition.It highlights the value and unusual route of new pop culture.Moreover,it behaves self boldly and sparks new features through its own personal characteristics with the times and leads the fashion of the era,which contribute extraordinarily to enrich people’s art life and enhance people’s passion and creativity.