Research On The Information Graphic Design Of "VENBU" Sneaker Packaging

With the upgrading of national consumption and the formation of the concept of healthy life,sports consumption represented by casual sneakers is facing a new market opportunity.Facing various products,consumers are more inclined to choose brands with clear brand image and recognized product concept.As the carrier of brand image display,shoebox packaging,together with shoes,plays an important role in attracting consumers,displaying brand image and transmitting brand concept in the fast-paced information era.Shoe packaging design with both aesthetic and functional features is of positive significance for improving brand image and premium ability.As a sneaker producer with more than 20 years of experience in making shoes,VENBU shoes is faced with the embarrassing situation of lack of fame.In the face of increasingly fierce market competition,brand upgrading has become an inevitable choice.Because of the unique advantages of graphics in information communication,the visual design of information represented by information graphics emerges at the historic moment,which changes the mode of communication from text communication to visual communication.As an effective way to convey information,information graphic design provides a new way for people to understand,think and solve problems,as well as an economical and effective way to solve the problem of information explosion.In practical application,information graphics design is mainly to use graphics,charts,images and other media to carry out effective dissemination of data and information,with the help of graphics,color,brief text and other visual elements,information integration in the carrying items,with a shorter time to show rich and easy to understand and remember content.This topic will analyze the current situation of sneaker packaging and the problems that often occur in the information transmission,use the idea of solving problems in the information transmission of graphics,and analyze the powerful expression and communication function of graphics for VENBU brand information on shoe box packaging.By investigating the shoes of the same kind of brand packaging,found that the packaging design have the same serious,brand image to show the fuzzy and footwear advantage prominent problems in information expression,as well as the investigation VENBU brand of the defects in the existing box packaging design: visual performance is not outstanding,do not accord with the aesthetic character of target consumption group needs,will not be able to effectively communicate to consumers the footwear used by new technology,and other important information.Starting from the significance and principles of design of information graphical analysis of graphical information in the use of sports shoe box packaging,for new series VENBU shoes design graphics expression,brand concept show box packaging,break the shackles of existing box packaging,aimed at young target consumption group to update their brand image,explore ways to the creation of the novel.