Analysis Of The Methodology To Beverage Package Design

Beverage package design is arguably the most eminent and visually intricate platform of design currently. From 2014, when Coca-Cola launched the "Happy Rebirth" campaign, to 2016 when China's drinking water giant, Yi Bao, launched 8 additional flavors corresponding various cap designs, the concept of beverage packaging has become one of design's "top priorities ". Based on background research, purpose, and significance of the research, this paper puts forward the research methods and the problems to be solved under the premise of fully studying the basic theory of the subject. In this paper, the current state of beverage package design, including excellent local and global examples, are fully investigated. From the modeling, visualization, serialization, differentiation, and other aspects, the system describes beverage package design's most innovative methods. The purpose of this paper is to provide some theoretical basis for improving the current standard of beverage package design and to enhance the competitiveness of beverage brands.