The Analysis And Expression Of Emotion Research In Beverage Packaging Container Modeling Design

A range of various beverages in the shop greatly meets the consumers’demand, but it also bothers them when they try to make a purchase. It proves hard for them to get their desirable one when they are faced with those beverages. That’s because the demand for beverages has been changed from physiological one to psychological one. Consumers pay more attention to the aesthetic emotion and cultural connotation, converting from usable to good use and then to use well. The investigation indicates that only the beverage packaging container modeling with emotion can fulfill consumers’ taste, enabling them to fall in love with the beverage at first sight. The beverage packaging container modeling will be prone to be competitive when individuation, humanization and interestingness are put into them.Generally, emotion is obtained through instinct, touch, smell and other experience senses, which acts like a bridge connecting consumers with beverage. Therefore, we have to take emotional and consumer psychology into account when it comes to design, emphasizing consumers’ appeals. The relation between emotional factors and beverage container modeling design has been clarified through the analysis and research of consumers’ emotional needs. We put emphasis on the means and methods of expression in the article, and make a deep analysis of the relationship between emotion and modeling through specific cases. At the same time, we figure out the developing trend of container modeling in order to offer scholars some reference to the research of the analysis and expression of emotion in beverage packaging container modeling design.With the continuous improvement of people’s living standard, we need more emotional support to relieve the pressure of life and work after the basic needs are fulfilled. Therefore, the research on modeling and emotion, emotion and expression, including the appreciation of emotion will contribute to improve the quality of people’ s life. Meanwhile, it will help to stimulate consumers’ demand and diversify our spiritual world. The author in this paper regards the ordinary beverage container modeling in our daily life as the subject of the research, mainly referring to the non-alcoholic beverage, excluding alcoholic drinks, self-mixing drinks and solid beverage granule, etc.