Innovative Design Of Grape Packaging In Jurong

Through the survey,the autor has found there were some problems in package designing of DingZhuang grape in Jurong city,such as fuzzy design concept,brand consciousness,lack of cultural creativity,etc.Then the author established new position for DingZhuang grape's package design:outstanding brand shaping,cultural integration and expanding the form of package.At last,the author finished a series of cultural characteristics packages,for example,DingZhuang grape marks,table grapes,grape wine,grape juice,sauce,raisins and so on.Through the study of innovative DingZhuang grape package design,the author hopes that the study can promote their brand image,create a series of DingZhuang grape package design with local characteristics and cultural connotation,which play a demonstration leading role of other agricultural products package in Jurong city.By the silent language publicity--products package,it will promote the rapid development of ecological agriculture and tourism,forming a new positive interaction pattern with mutural coordinated development and promotion of economy and culture.