The Development Strategies Of Long Jiang Environment Protection Group

Long Jiang Environment Protection Group, formerly known as Tsinghua Tongfang(Harbin) Water Affairs Company, entered Heilongjiang Province in 2004. Taking the BOT project of Harbin Taiping Wastewater Treatment Plant as a starting point, depending on the strength of Tsinghua Tongfang’s brand resources and funds, taking advantage of favorable circumstances of China strengthening policies concerning wastewater treatment, gaining the support of Heilongjiang Provincial Government, using a franchise investment pattern, and centering up on regional central cities in the province, the company has managed to gradually expand its operations to 9 regions and cities, becoming a model wastewater treatment company in Heilongjiang Province in only ten years.Restricted by the strategic decision of the previous board of directors, the company’s business is merely conducted in Heilongjiang Province. Currently the growth rate of the national wastewater market is slowing down. The wastewater market space in Heilongjiang Province is mainly concentrated on the upgrading of small wastewater treatment plants in villages and towns and existing wastewater treatment plants, sludge treatment market and water supply market, but because of the declining financial payment ability of Heilongjiang Province, the fac t that funds for wastewater treatment business mainly come from financial subsidies, and weak financial payment ability for wastewater treatment in towns and villages, the investment risk is very high. Sludge treatment is the last link of wastewater treatment, and the prospects for the application of sludge resources are not clear. The water supply business is subject to water price adjustment and almost the whole industry is suffering losses. As the water price rise involves a lot of difficulties, it is very difficult to form a standard market mechanism for water supply business in a short period of time. The enterprise is at the crossroads of development.This paper, by analyzing the enterprise’s condition and taking the development process of water affairs treatment of developed countries as a reference, shows a panoramic view of the development of domestic wastewater treatment market, focusing on a comprehensive and detailed analysis of the wastewater treatment market and water supply market in Heilongjiang Province. Based on the development routes and strategic choices of typical domestic water affairs companies, enterprise development strategy application PEST and SWOT tools adopted, the enterprise’ development strategy positioning and goals are clarifie d, with suggestions made in terms of competitive positioning, industrial chain positioning, organization positioning and strategic posture positioning. The suggestions for strategy implementation are made in terms of marketing strategy, financial strategy, human resource strategy, research and development strategy, as well as production and operation strategy.