Internet Finance Business Development Strategy Research Of Zhangzhou Branch Of China Construction Bank

As the rapid development of search engines, big data, cloud computing, mobile Internet technology and social network, increasing Internet penetration and the shortage of the traditional financial institutions in terms of vulnerable groups of service, Internet finance arises at the historic moment.In July 2015, the central bank and the relevant ministries jointly issued "about promoting the healthy development of online banking instruction opinion", enacted a series of encouraging innovation and guidance for the sustainable development of the Internet financial policies and measures to encourage the bank on the net platform, innovation of products and services. Support various types of financial institutions to develop new products, with the aid of the Internet technology to complete the transformation and upgrading of traditional financial business.The rapid development of online banking has a strong impact on the financial industry, financial markets and financial regulation. Under the background of high-speed development of Internet financial business, domestic banks have sought to increase new business, intensify efforts to develop Internet banking business, fill the traditional financial institutions in the long tail customer service defects, to accelerate the Internet financial product innovation, strengthen financial supervision, Increasing Internet financial service efficiency.Taking Internet finance business development strategy of Zhangzhou branch of China construction bank for subject, using the method of literature, through the elaborates of the related Internet financial theory, the theoretical research and practical exploration status at home and abroad were reviewed,bring in the long-tail theory and industrial convergence, providing theory support for the financial development of the Internet. SWOT analysis method, briefly describes the construction bank status and influencing factors of the development of Zhangzhou branch, analysis of the development of the Internet financial business strengths, weaknesses, opportunities and challenges, and then puts forward the development strategy of Zhangzhou branch of China Construction Bank Internet banking business. Finally, analysis the Internet finance business development strategy of Zhangzhou branch implementation safeguard, and prospect the future of the Internet financial development.