The Analysis Of The Internet Finance Business Development Strategy Of China Construction Bank Dalian Branch

In recent years, with the rapid development of internet and mobile technology, the emerging internet financial model such as the third-party payment?P2P lending?mobile payment? internet-banking etc. are gradually formed its scale, which make an great impact on tradition financial industry. For example, it challenges the financial position and revenue size of traditional commercial bank in deposit, loan and remittance aspects. China Construction Bank as the state-owned holding commercial bank is positive coping with the challenge from internet finance. From the head office to subsidiary branch are advocating internet financial concepts, to improve business with the ever-changing customers' need by using internet technology in traditional payment?loan?financial products.This report will analyze the internet financial strategy of Dalian construction bank in four parts; the first part is introduction which includes research purpose and significance,definition of internet finance, the influence to traditional bank and the current situation of China internet financial industry; the second part of this report will take Dalian branch as a case to analyze its attempts on internet finance and current situation, mainly introduce its online bank supply chain products?“E shangmao”?“Shanrong business platform” and internet innovation in people's livelihood. In this part points out that the main problem faced by Dalian Branch on internet financial development. And then,this paper will analysis the environment of policy?economy?society and technology of internet financing industry from the perspectives of CCB Dalian branch, and then this paper use SWOT model to discuss the competition environment and the internal resources. At last, this paper put forward the comprehensive transition suggest to CCB Dalian Branch, mainly from products, customer and management aspects.This paper will combine theory analysis with practice, not only propose the practical conductive plan focusing on CCB Dalian branch internet financial development, but also make positive impacts on other banks. This paper has practical and realistic value to some extent.