The Study Of Development Strategy For Xiamen Junjie International Logistics

Along with China join the WTO, some of the international overseas logistics enterprises also took the opportunity to enter the China market, changing the ecological environment of the traditional China logistics enterprises, breaking the past competitive landscape, overseas logistics enterprises and the China traditional logistics enterprises are sharing into one market plate. In this economic pattern and market environment, the traditional logistics enterprise can not be delay to develop the strategic requirements of the development strategy, recently the government reduces the entrance threshold of the traditional international logistics industry, along with the entering of the internationally renowned logistics enterprises, this is a really heavy pressure for these China traditional logistics enterprises, if they do not change, maybe they will lose the survive ability in this market. Therefore seek for the solution is urgent matter, the demand of social economy becomes diversification and complicated, so that the requirements of the logistics industry are more harsh. In order to meet the customer needs & demand, the transition of logistics enterprises to the third and fourth party logistics is in the trend, but in the transition process, these logistics enterprises realized that the system of the enterprise development strategy is the key factors.This thesis access to the core of competitiveness and value chain of the relevant theory, analyzes the macro industry environment of The Xiamen Junjie logistics company, according to the description of internal resources and capacity, we confirmed the micro industry environment, summarizes the target, direction and development strategy of The Xiamen Junjie logistics company’s strategic, the differentiation of competition strategy through the value chain of the third party logistics system, is the main tool of The Xiamen Junjie logistics enterprises to compete the exist excellent competitor, adjustment and optimize the business plan, bring The Xiamen AB logistics company set up the ecosystems of the logistics circle, and bring the integration of the trade, finance, logistics and industrial, realized the developing from a pure trading services, becomes the entire supply chain services direction. Xiamen Junjie logistics companies use compact capable of organizational structure, using the related advantage resources, set up the customer exchange information system, increase The Cultivation of Innovative talented person and encourage the establishment of the mechanism system, persist in collaborate win win solution, to create a solid corporate culture to protect the implementation of Xiamen Junjie logistics company’s strategic.