Research On The Development Strategy Of Dalian ZKD International Logistics Compan

Under the background of the great opportunity of the national "14th five-year Plan" modern logistics development planning and construction of "Northeast Asia International Logistics Center",Dalian ZKD International Logistics Company,as a small and medium-sized enterprise,is facing many opportunities as well as tests and challenges.With the complex and changeable international economic and trade situation,the company’s traditional international logistics business has also been greatly affected.at the same time,it is constantly trying to expand new business areas,in order to better grasp external development opportunities,give full play to the advantages of the enterprise’s own resources,there is an urgent need to provide scientific decision-making services for the company with the help of development strategy management tools,so as to establish the company’s overall development strategy.Define the company’s strategic positioning,strategic objectives and strategic path,and explore new development directions.This paper takes Dalian ZKD International Logistics Company as the research object,and makes an in-depth analysis of its development strategy.The external environment of Dalian ZKD International Logistics Company is analyzed by PEST analysis and Porter’s five forces model.The internal environment of Dalian ZKD International Logistics Company is analyzed in an all-round,multi-angle and three-dimensional way through enterprise profile,enterprise resources and capabilities,thus obtaining the external factor evaluation matrix and internal factor evaluation matrix of Dalian ZKD International Logistics Company.The external opportunities and threats,internal strengths and weaknesses are clarified,and four development types of Dalian ZKD Company are determined by SWOT analysis.On this basis,the growth strategy is selected as the best strategy from SO strategy,WO strategy,ST strategy and WT strategy by using QSPM matrix.Finally,it adopts the related diversified growth strategy in the development strategy.Based on this,it puts forward a series of positioning,objectives,implementation steps and specific safeguard measures of the overall development strategy of Dalian ZKD International Logistics company.