Study On The O2O Business Model Of K Specialized Market

Specialized wholesale market is an important link in the Chinese traditional commercial circulation system. It has played a crucial role in the development of national economy. In recent years, with the accelerating development of modern cities, traditional specialized wholesale markets have been pressed with demands of transformation and upgrading, which is especially the case with those in Guangzhou, a metropolis whose large-scale specialized wholesale markets are mainly located in the downtown area. Such markets, hitting the bottleneck, find it hard to adapt to the new urbanizing development mode. As a consequence, the transformation and upgrading of such markets have attracted wide attention. It is a significant project for the transformation and upgrading of the service industry as well as an urgent task for the development of “Internet plus” and modern service industry.The current research, targeted at transforming the business model of specialized wholesale market to O2 O by utilizing “Internet plus”, analyzes the definition, features and advantages of the O2 O business model on the basis of abundant literature review. The thesis takes a certain textile wholesale market as a case study to expound on its characteristics, the limitations of the traditional business model, and the necessity of its transformation to O2 O from the perspective of the business model innovation theory. The thesis also elaborates on the design and effects of the O2 O business model of the above market, and offers some suggestions concerning the directions of O2 O e-commerce business model.The thesis, applying theory to practice, conducts an in-depth analysis of and research on the O2 O business model of K Specialized Market. The conclusion is that O2 O benefits the “Internet plus”-oriented transformation of textile wholesale markets. The research has reference value for the selection of transformation and upgrading routes by similar specialized wholesale markets.