Research On The Transformation Of Baigou Wholesale Market’s Business Model

The wholesale market is the business format between retail market and wholesale market,which is trading with wholesale prices of bulk commodities.It has the characteristics of the close relationship among commodities,separated property rights between organizers and operators,the fierce competition within the market and the various market forms.Baigou wholesale market has developed a unique business model after thirty years which has become the large trade and logistics hub including bags,clothing,shoes,hats,and other commodities and it has become the market trading pilot approved in 2016,which plays an important role in the process of Beijing undertaking non capital function and joint development among Beijing,Tianjin and Baoding.Under the new situation,Baigou wholesale market is facing internal and external environment changes,so the former Baigou wholesale market which was led by the government is facing transformation needs.This paper is aimed to study transformation of Baigou wholesale business model under the new situation.Firstly,I have summed up the business model from simple to complex stage which has mainly experienced workshop behind the shop,factory behind the shop,chain operation and brand strategy,headquarters economy from the historical continuity perspective.And then I have sorted out the factors which contribute to transformation of Baigou wholesale market’s business model under the new situation,and have analyzed the theory of the business model transformation.Fanally,extract experience for the business model of Baigou wholesale market,according to the Yiwu market business model case.The research on the business model should be explored deeply with the development of the market.This paper adheres to the theoretical analysis and practice standing in the macro level and make suggestions from four angles including reducing circulation costs,promoting the transformation of trade patterns and the upgrading of the wholesale market,constructing the interactive development model of government.