Research Of Metropolis Circle Transformation Model Under The Background Of “Internet+”

In recent years,our country big city business circle is experiencing a rapid development period. The influence of modern urban business circle is experiencing a new round of reshuffle from the hit of global economic downturn and the electronic commerce and so on. In order to seek new economic growth point, many business circle is gradually transferring the carrier forms,reset the business positioning,develop characteristic topic,adjust the target market.Transformation and upgrading is imperative. Many business circle will be attention to such as “the old”,high-end luxury goods,international duty-free shops and characteristic brand shops of Internet business model development in the period of transformation of modern urban business circle. In the era of “internet”,the development of traditional business to better and Internet integration should explore new models of service for consumers in the real shopping environment.They will also be able to enjoy the advantages of electrical business APP for better consumer experience so as to realize high efficiency and low cost of product marketing.They also should build an innovative marketing model for finally promote the development of the transformation of business circle.In theory,this paper breaks through the traditional business circle of the definition and classification of thinking framework,combining the theory of western business circle.By using the experience of western urban business transformation,It is analyzing the current situation of the development of China’s traditional business circle and the connotation of Internet business model.All kinds of Internet business model in the role of the transformation of traditional business circle in China is being analyzed so as to explore a reasonable business circle layout and provides a new thinking mode transformation.Thus,providing theoretical basis for development of China’s large-scale urban business transformation.In empirical research on current,situation of the development of top ten business circle in Shanghai as a sample for case study.Through the method of literaturemethod,observation method,questionnaire method and so on.In Shanghai, the top ten business circle in turn “the old”,international duty-free shops,high-end luxury and characteristic brand such as brand plate were investigated and an accurate analysis by using SPSS software for statistical description.From this business model through research on the commercial development of city commercial circle,so as to bring up large city business circle in the process of transformation of development mode and summarizes the advantage analysis and comprehensive evaluation model.Finally,proposed the Shanghai business circle in the future development should pay attention to the problems in the process of transformation and improve the countermeasures for China’s other big city business circle mode of Internet development and innovation provides a valuable experience.