Research On The Transformation Strategy Of DM Company Based On “Internet Plus”

The rapid development of Internet and the penetration of traditional industry constantly, making the Internet economy has become a new economic form is different from the traditional economy. Under the influence of the "new economy", the traditional business, manufacturing and service industries has received the unprecedented challenge. Fusion of traditional business and the Internet has given rise to the rapid development of electronic commerce, to transform the "Internet +" of traditional business development to find new roads; And some of the manufacturing enterprise in embracing the Internet try after the transformation of development, is also rapidly glow the new vitality. These Internet enterprise transformation of development mode of thinking, let the traditional enterprise at the same time, in the face of the challenge and transformation of the development opportunity.Automation integrated warehousing logistics industry as a derivative of the emerging industry, industrial automation industry special focus on manufacturing and liquidity industries with advanced logistics system planning, design, logistics automation equipment development, production and integration services. Advanced logistics automation system into our country in the 1990 s, with the development of Internet and electronic commerce and deepening, advanced logistics system for the promotion and support of the national economy is more and more obvious, accelerated the warehousing logistics automation application market is more and more from the field of commodity circulation to the extension of production manufacturing areas. Therefore, the industry market differentiation, equipment and integration solutions inevitably lead to the development trend of diversification, individuation of warehousing automation equipment manufacturing enterprises and integration enterprise faces huge project design, equipment production and operational challenges. In recent years, new business models in the Internet economy has continuously inject new vitality to the traditional economy, free, long tail, the platform model, C2 B e-commerce model of continuous innovation and development. However, a successful business model and can not adapt to all industries and solve the problem of the "Internet +" transformation of all enterprises. This article in view of the era of Internet economy business model studies the theory, by comparing the current successful business model of mining and analysis of the connotation, characteristic and value, and to find the transformation of enterprise resources, capabilities, and the external market trends and business model of internal adaptation. Hope to take this relationship to help the DM company choose the appropriate business model as "Internet +" transformation and development strategy.DM is warehousing logistics automation equipment and integrated industry wellknown multinational company, in this paper, with the help of the Internet economy era "Internet +" business model related theory research, through to the DM company existing resources and capacity, and the development trend of logistics automation application market analysis, found the DM companies inside and outside the department of the current situation and success "Internet +" business model matching relationship, thus to find a suitable for DM companies "Internet +" transformation development strategy. And on this basis, the DM company transformation strategy of the implementation of the measures to provide some Suggestions, hope the DM to "Internet +" strategy to implement the transformation of enterprises in production, research and development, design and marketing aspects of the transformation, to solve the difficulties and challenges, the development of existing in the Internet economy environment for the enterprise sustainable development power. At the same time, hope that through this article research on the industry other enterprise to bring some reference, and hope that other companies are also in the Internet economy environment, face up to challenges, looking for their own as soon as possible the transformation of the Internet economy.