The Strategy Research Of Developing Commercial Real Estate On The Very Spot Of LG Group’s Former Address As "From City To Park"

In recent years,with the rapid improvement of urbanization and economy, as lon g as the consumption of social goods, the realty business becomes the pillar of social economy.Above all,investing commercial estate is popular now. But as the developin g time of our country’s overall commercial real estate is short.and the lack of related t heory and practice, commercial estate is now developing blindly.totally short of reaso nable planning,scientific operating and overall operational experience.In such case.m any problems such as project homogeneity arise.No real estate business model is all-p urpose to make sure all the commercial projects successful for a long time among all.Each successful project evolves an particular business model which based on multiple business models with the changing of epoch and market.In the process of of Lan Zho u becoming the national fifth newly liberated area,large quantity of new business cir cles will concentrate in the very spot of “from city to industrial park”plan accompany with the external migration of many enterprises from downtown.And this absolutely is going to cause qualitative changes among the existed commercial circles and comm ercial models.This paper will do deeply research and analysis on the commercial environment and the feature of commercial circles of Lanzhou city based on study of foreign and d omestic commercial environment and commercial models.Through the strategy resear ch of developing commercial real estate on the very spot of LG group’s former addres s as "from city to industrial park",and Strengths Weaknesses Opportunities T hreats an d internal operation analysis,this paper draw a conclusion of advice of theory and cha racteristic to the overall commercial project.T his research aims at all-round improve ment of the core competitive power of developers and operator of this project.T he tot al commercial quality and industy level of Lanzhou city can be enhanced as thus,ther efore,some suggestions will be offered to push ahea d with the city’s real estate indus try.