Improvement Strategy For Commercial Real Estate Operating Of WD Group In Shenyang

China’s economy has been showing a good momentum of development in recent years.The series of economic indicators present steady performance in the support of the fiscal andmonetary policies. The performance of various sectors of the economy has improvedsignificantly. And the Gross Domestic Product including per capita GDP has also beensignificantly improved. Such a good situation of the economic development provides a goodenvironment for the commercial real estate. The commercial real estate has achievedsignificant progress in a rapid pace. This paper studies the object of commercial real estate.Unlike the industrial park development and residential development， commercial real estateis a business focused on upgrading the reconstruction area. The main purpose is to provideoffice and commercial real estate sale-oriented form. Judging from the definition ofcommercial real estate， commercial real estate can bring economic benefits to the owners，with the real estate business functions or for commercial purposes. Such as shops， shoppingcenters， entertainment plaza and wholesale markets， these are commercial real estate.Domestic offices and commercial street pattern in our country have a very extensivemarketing space. The current study of commercial real estate refers more narrowly mode oncommercial real estate，especially commercial real estate retail，which is the main contentsof this paper.Shenyang as the provincial capital has hundreds of years of development history. Thestreet area includes Taiyuan Street area and Taipei City area main business areas. At the endof2006， the total commercial area of Shenyang approximately11million square meters，equivalent to commercial retail outlets per capita area of approximately0.8square meters.Commercial real estate of WD Group is bred in Shenyang during the rapid development ofcommercial real estate. Based on the research and analysis of the case of commercial realestate of WD Group in Shenyang， this paper provides some reference for the developmentof commercial real estate business model.This article includes five chapters. The first chapter is the introduction of issues andresearch framework. The second chapter is an overview of commercial real estate and relatedtheory introducing the connotation of commercial real estate， characteristics and the development of domestic commercial real estate. The third chapter is specific analysis of thedevelopment status of Shenyang WD business model and the way they operate. The fourthchapter is optimization suggestions provided to Shenyang WD business model. The sixthchapter is the supporting system of thess The last is a summary of the full text...