Research On Marketing Strategy For VIP Customer Of Yinzuo Mall In Shandong

VIP customer marketing originated in the 20 th century, mid-80 s, 1990 s, companies get much attention, after entering the new century, the retail business to attract more attention and find potential customers and retain the most valuable customers. VIP Marketing is the business part of the contribution of the largest customers as a special consumer groups, commonly referred to as members, issuing membership cards with a specific label, store personal details and consumer spending records, give special in marketing, service treatment, thereby increasing the amount of consumer loyalty and this part of the customer in order to get more business profit marketing.According to the basic theory of customer management focuses on the current bottleneck in which VIP marketing, and starting from the problem analysis and research from multiple angles, in the full collection of information on the current situation Jinan Ginza Mall marketing problem and the reasons for analysis, the study of Shandong Ginza Mall VIP customers overall development and management of the program, and then get the appropriate problem solving programs, measures that need to follow the guidelines first VIP customer marketing, always focus on customer share, discrimination a variety of customers, repeat consumer guide customers, adhere to customer-oriented, to meet our customers continue to learn, to understand their customers, and actively communicate with customers, and all customer convenience and Culture Center, and then to establish a sound commercial chain VIP system, such as the opening of a new online shopping sales channels, improve marketing strategy, service strategy, improve its services, the formation of differences with other large department store business enterprise, do everything for the customer, to achieve a win-win situation, a unique advantage to attract customers, from corporate strategy aimed at highly developed starting to create customer value and business value to the planning target to VIP customer management and marketing to plan the main line, to create a VIP casual atmosphere and culture of living as the main planning content to establish a stable system of VIP customers overall development and management of programs to build the Chinese retailing market in order to create customer value based business benchmark model, and improve corporate culture, build their own brands, improve their influence to promote the humane services to expand their scale, and gradually to the country.