Research On The Development Mode Of The Traditional Tourist Attractions From The Perspective Of Business Model Innovation

With the transformation of economic development mode in China, the tertiary industry has gradually become the focus of economic development. Especially the tourism industry, has become an important force in the development of the national economy. As the main force of tourism industry, the traditional tourist attractions play an important role in the development of tourism in China. However, due to the application of new technology, the changes in the business environment and the innovation of industrial development, the vast majority of the traditional tourist attractions have lost their original advantages, and generally fall into the dilemma of development. It is time to find ways of transformation and upgrading. At the same time, the rapid development of Internet technology and the emerging modern service industry make the business model innovation attract people’s attention.Under this background, the traditional tourist attractions should focus on the huge development opportunities brought by the changes in the business environment, the application of new technology and the diversification trend of market demand, from the perspective of the traditional industrial economic theory and business model innovation theory, with theoretical reference and grafting, design a transformation and development mode of traditional tourist attractions in the new economic situation and market environment. In order to further demonstrate the application of business model innovation theory in the traditional tourism industry, Overseas Chinese Town, Wanda Group, Changlong Group and Wuzhen was selected as the case, and Taihu Turtle Head Islet scenic area as the sample area, try to make the business model transformation framework of the program, which may provide a useful reference for further research about the specific application of the business model innovation in the traditional tourist attractions.