Research On Profit Model Of Enterprises In Tourist Attractions

From the beginning of twentieth Century 50 years, international tourism status has rise constantly to be a kind of remarkable important industry. At the same time, the tourism industry in China has been also keeping change rapidly to become a pillar industry in the service industry of china. The needs of customers in Tourism market has changed from the original simple sightseeing tourism to the leisure and holiday tourism which needs to pay more attention to the experience.The study verifies that the successful profit model can bring higher profit level for the enterprise. Because of this, the profit pattern is not only become the focus of research scholars, but also all the enterprises, including of the enterprises in the main business of management of scenic spots,have to pay more attention, to improve the profit level. most scenic spots still choose “ticket prices rise” as the main way even the only way to enhance the benefits of scenic area.Study on enterprise profit pattern mainly focus on the connotation and how the enterprise to carry out the profit pattern design and so on in the domestic and foreign scholars. Study on the profit mode of tourism enterprises is more less, which mainly focus on the analysis of online tourism enterprises profit pattern. and mostly qualitative description and there is no corresponding data for support, which is lack of scientific. The detailed analysis of tourism scenic spot enterprises "profit model from the industrial chain" design several aspects from the theory support, interpretation of connotation, to model construction and empirical analysis, to analysis of the problem detailed and scientific. First of all, the scenic enterprises constitute the profits divided into core business profitability, basic services and value-added business profit, as independent variables in the regression model. Secondly, as enterprises are profit oriented, profit mode’s operation will be directly reflected in the enterprise’s profit level, and the profit quality is a comprehensive index to reflect the level of corporate profit, so the research quality of earnings as the dependent variable regression model.