Study On The Product Strategy Of Aerospace Fastener Enterprises

In recent years, the global fastener market has shown a steady growth, especially the rapid development of the aerospace industry, led to the prosperity of high-end fastener field. The proportion of titanium fasteners domestic use needs to be improved, lack of high-end fasteners localization capability, based on the kinds of materials and processing technology in two ways. To get rid of backwardness and the kinds of situation, domestic enterprises are actively thinking measures to carry out standard localization is very necessary and urgent.Oriental Blue Titanium Technology Co., Ltd(OBTC)under the China Aerospace Science and Technology Corporation, the registered capital of 197 million yuan. Technology is committed to high-end aerospace titanium fasteners, development and production of structural components, Shandong province is the only one for the aviation, aerospace fasteners supporting high-end equipment to carry out high-performance high-tech enterprises.OBTC borne titanium fasteners for commercial aircraft in the implementation of projects of major national science and technology strategy, provide support and implementation of China Commercial Aircraft C919 large aircraft project overall industrial layout of the large aircraft project has an extremely important role in supporting the support column Shandong provincial key projects. Yantai 100 Titanium Technologies is focused on growth companies and one of 50 strategic emerging industry enterprises, with municipal enterprise technology center, engineering and technology research center.This paper, the use of market positioning strategies included product strategy, new product development strategy, product portfolio strategy and service strategy and other tools to Oriental Blue Titanium Technology Co., Ltd. for the study, combined with its aerospace fastener industry, the demand from the market, the dimension of competition in the industry, products and services, such as the use of product selection strategy to explore theoretical tools new product development strategy, and how companies should do their strategic positioning of the product : " a large or still small but fine", " single species, or species combination. " Discussion on these issues will be better able to promote collaboration to enhance the entire industry, the formation of an orderly market competition.