Research On Supply Chain System Of Household Appliance Enterprise In Usa Market

Home appliance as the most mature industry in China, due to varieties reasons, the development is standstill now. So home appliance industry have to research the core technology, at the same time to explore some new sales method and operation mode, and then to walk out the development plight. Face to the competition of economic globalization, logistic strategy become more and more important to be an indivisible component of enterprise overall strategy.This thesis is based on related supply chain theory and some domestic and overseas research literature, explain the supply chain industry profile and current situation. Through other enterprise’s succeed experience, take MD Company as an example, discuss currently MD company has three main problems in supply chain demand, supply chain information management andoversea logistic system. Based on the related theory, make a solution from building demand management, Manufacturing Execution System and involve 4PL supplier these three sides to improve MD company’s supply chain system, and lead MD company to be more competitive.