The Business Plan Of M Company’s Special Tea And Pastries Delivery Service

This business plan is about special tea and pastries delivery service.This business plan describes the main connotation of M company’s special tea and pastries delivery project.It is a tea and pastries delivery service featuring Chinese traditional.This plan cleared its operating model: the online platform to cooperate with offline model.We analyzed its advantages and disadvantages.The disadvantages lie in the unfamous band and how to keep the product fresh.We analyzed its opportunities and threats in the industry environment.Opportunities are a change in the overall consumer trend and a renewed emphasis on traditional culture.The threat is an increase in operating cos ts.Analysis of customer demand shows customers want to eat healthy,delicious,exquisite products,and then study the advantages and disadvantages of competitors.We confirmed the company strategy is the differentiation strategy and focus strategy in the early stage of the combination of the rapid occupation of the market,while we shared the market well we will turn to total cost of development strategy and differentiation strategy.Through questionnaires survey,we could understand consumer demand,purchase motivation and other factors.Using the S TP market segmentation strategy to find the main target customer group is 30-50 years old female whitecollar workers,and the combination marketing 4Ps strategy is analyzed,so as to formulate a marketing strategy which is suitable for M company development.And on the basis of the operation plan,the company framework formulation and development plan,describes the company in the process of operation of the necessary resources and related systems.At the end of the business plan forecast and analysis of financial forecast for the next five years of the project,found the main risk for market risk and product risk services,put forward the corresponding countermeasures for the risk,make a summary overview of the execution plan.The research shows that the tea and pastries items with Chinese characteristics are of great commercial potential,strong consumer demand and remarkable economic benefits.It is a practical and very good business opportunity.