Research On The WGH Gas Com’s Market Develope Strategies In Weifang

As an efficient, clean, environmentally friendly energy, natural gas is a wide-ranging application.With the proposal of building a resource-saving and environment-friendly society, and the government support policies natural gas industry is facing a rare development opportunity these days. WGH gas company as a city gas companies, has both opportunities and challenges in the development. Although as a natural monopoly, many restraining factors have to be considered, such as gas price constraining by the upstream gas supply, local government gas prices controling, and gas reported installed fee facing cancellation in the long run.The “essential” route for enterprise to further improved economic efficiency is to actively expand regional markets, expand the scale of supply, and increase sales volume.This paper analyzes the status of China’s natural gas industry, national policy guidance, combined with the actual situation of WGH ’s analysis of the company with management, technical and service aspects of competitiveness and market development, with the using of Porter’s five forces analysis model,PEST analysis, SWOT analysis, STP analysis, competitive strategies, market entry strategies, theoretical tools, this paper research and analysis the gas market in Weifang City and the surrounding counties,develop appropriate marketing strategies and safeguards depending on the market situation including the entered market, emerging markets and the potential market analysis Specifically, for the entered the market, intensive strategy will be taken, steady the China-user markets, develop the industrial and commercial households market, actively develop CNG market, and raise the city’s gasification rate; for emerging markets, the seizing operations right strategy will be taken to quickly seize the emerging markets; for potential market with competitors entering,, according to the local government’s attitude, gas supply, current business conditions and market prospects, considering the focus of market entering,mergers and acquisitions or associates strategy will be taken.In summary, this paper analyze and point out the road for WGH gas company to develop the market with specific strategies and security measures, in the mean while, hope to provide a reference for other city gas ventures to perform regional expansion.