Research On The Development Strategy Of A Construction Enterprise In Nantong City

China’s construction industry has grown rapidly in recent years and this rapid growth has increased competition across the board. The construction industry in China needs to innovate and develop new strategies regarding its further development if it is to keep adding to China’s economic growth and the country’s future development.In this article we will use “Nantong Construction Company A” as an example. It will be hereafter be referred to as “A”. This paper will analyze the concepts of entrepreneurial strategy, the theory of competitive strategy, the theory of resource allocation and the concepts needed to excel in a competitive market.The internal and external environment analysis should be conducted by A. The strengths, weaknesses, opportunities and threats of the project should be considered in depth by A with environmental factors in mind.After the SWOT analysis has been adopted and conducted by A with regard given to external and internal environmental factors then A should consider the threats and how to and how to confront them. Environmental factors which contribute advantages and disadvantages should be considered and strategies should be employed by A to give them economic leverage. Opportunities and threats should also be considered with a view to giving A further market leverage.In conclusion; the strategy of business development is strongly linked to existing and evident macro environmental factors. The marketing strategy of A will be discussed at length by stake holders and corresponding and alternate strategies will be compared and contrasted. A will have to consider market strategy and a strategy for diversification. Capital strategy needs to be considered for the long-term financial health of A and A should also consider forging strategic alliances for future development.There are three aspects evident in the strata of enterprise development. These are function, competition and implementation of development. From here the path forward is clear but needs to be discussed and scrutinized in detail if the journey is to be a success.