Study On The Strategic Development Of The Jilin Dazheng Construction Group

In today’s society has entered the information era,is our country’s economy entered the era of rapid development,under the background of the high-speed economic development,the enterprise environment is increasingly complex,greatly increasing uncertainty.Especially private construction enterprises to the overall economic and social development in the role is very obvious,how to effectively promote the further development of the enterprise,rapidly solve the problems in the process of its development,is the private construction enterprises to the overall development of the national economy play a greater role in promoting is we need to resolve the positive research.Dazheng construction group is a private enterprise,mainly to undertake the local construction enterprises in jilin province region,dazheng construction group was established in August 1995,is the collection building construction,steel structure,enterprise house decoration,property management in a body’s group enterprise,registered capital of 41 million yuan,total assets of 372 million yuan.Company consists of building,steel structure,decoration,property five and seven functional departments,has a group of rich experience in design and practice of engineering technology and management talent,has more than professional construction team with consummate technique,quality first-class.In this paper,by analyzing the current situation and problems of Dazheng construction group enterprise,using PEST analysis,porter five model analysis,SWOT analysis and other professional tools for analysis,analysis of Dazheng construction group internal development situation,the external industry competition situation,find out the star of the business and business problems.Using the SWOT matrix analysis,find out the advantages and disadvantages Dazheng construction group,suitable for Dazheng construction group development strategy and to functional strategy of various functional departments.Through theoretical analysis and draw the conclusion: Jilin Dazheng construction group will implement the integration strategy,continue to civil engineering construction general contracting of construction as the main business,to develop and to undertake large village residential buildings and large office buildings as the main source of profits,further improve the construction qualification at the same time,vigorously develop track traffic,road construction,etc.At the same time vigorously develop the real estate development projects,and strive to make the enterprise bigger and stronger,become a real estate development and housing construction general contracting for the integration of collective enterprises.Appropriate to give up the steel structure project,and the steel structure of the assets in place to ensure that normal business cash flow,with the start of using the state establishes a new Changji district,and state the revitalization of northeast old industrial base,to expand market share,and formulate the corresponding market development strategy,brand strategy,financial strategy,human resource strategy and so on various functional strategy to assist group on the implementation of the overall strategy.