Research On The Development Strategy Of Internet Banks

At present, with the introduction of the ‘Internet plus’ plan and the rapid development of Internet technology, the number of China’s Internet banks increase sharply. As a new industry, several Internet banks are trying to find out the appropriate development models. Because of its special Internet gene, WEBANK receives much attention in the beginning, what is regarded as the first Internet private bank in China. This paper chooses WEBANK as the case, and analyzes and puts forward the development strategies of Internet banking, so the topic is novel. These development strategies not only have an additional significance for the scarce research on Internet banking, but also can provide some ideas for the development of other Internet banks. Base on the long tail theory and the theory of bank reconstruction. Through the use of PEST analysis, this paper macroscopically analyzes the inevitability of the emergence and development of Internet Bank in our country. And classify the operation modes of Internet banks innovatively. Combined with diamond model, it discusses the recent development of WEBANK. Finally, to solve the problems and challenges faced by WEBANK, mainly including the remote account problem, offline payment problem, product homogenization, single marketing channels and weak risk control force etc., this paper provides the corresponding development strategies after case analysis and comparative analysis, such as improving the WEBANK card account and payment network, innovating investment financing products and services, expanding marketing channels and perfecting risk control system.