Development Strategies Research Of Commercial Banks Under The New Situation Of The Competition On Internet Financial

The development of modern information technology is rapidly changing people’ssocial life and economic activities, the Internet financial services produced in thetraditional financial services, with the changing times, changing people’s attitudes aswell as the great development of modern information technology, the Internet hasmade financial services leaps and bounds. In2013, the Internet financial has becomethe financial industry’s most popular financial topics and is deemed to affect the Bank2013profit important reason. The rapid development of Internet finance has brought ahuge impact to the traditional banking sector, but also brought opportunities for thebanking industry, the banking industry must assess the situation with the times,innovation and reform the banking sector should be in management philosophy andbusiness model, etc.. In this paper, the advantages and disadvantages of Internetdevelopment status and financial Internet companies and traditional commercialbanks carried out a detailed analysis, but also on the Internet and competition policyunder the new situation of reform and innovation of commercial banks respond tosuggestions.The main contents of this article include: The first chapter introduces theresearch background and the Internet financial sense, then summarizes the researchliterature on the Internet finance home and abroad, finally introduces the researchframework and research methods; second chapter of the Internet financialdevelopment Overview and function studies; third chapter from the perspective of thevalue of the exchange and market share point of view of commercial banks andInternet companies the advantages and disadvantages; Chapter IV under the policy ofreform and innovation and competition on the Internet to deal with the new situationof commercial banks recommendations; first chapters summarize the main results ofthis study, and pointed out the content and direction of still further research.Through the full text of research, the paper concluded as follows: Internetfinancial and commercial banks will be competing symbiotic and ecology, financecross-border nature of the Internet and the integration of Internet and finance, its risewill bring new commercial banks development opportunities, rather than a fatal blow.Commercial banks should be in the development process, make full use of Internetthinking strengthen cross fusion, seeking complementary advantages, accelerate thetransformation of development.This paper has made some of the research results, but some still inadequate needsimprovement. With the development of China’s Internet finance, we believe that onthis basis should be further more theoretical and empirical research, not only toanalyze, research and development strategies of commercial banks, but also to studythe financial risks of the Internet and the corresponding regulatory measures.