Study On The Innovative Strategies Of Small And Medium Sized Enterprise Financial Services

At present, China’s banking industry, the largest commercial Banks, the average size of the smallest. In recent years, relying on reform and innovation, commercial Banks become more and more stronger. However, due to the higher requirement, the commercial Banks are facing more and more competition in the market of domestic and foreign Banks, while they have to solve their own problems and difficulties. It’s without doubt that with the development of society, small and medium enterprises will play an increasingly important role, not only in economic development, but also plays an important role in social stability and development. However, small and medium-sized enterprise small businesses are experiencing challenge in the development of an unprecedented due to the funding problems, while, on the other hand, this is the chance of a commercial bank. Services to small and medium enterprises, to seize the finance market, can yet be regarded as to achieve win-win situation between banks and enterprises is the effective way, but how the financial service for small and medium-sized enterprises innovation, it’s a problem which commercial banks should actively thinking about. From a global perspective, small and medium commercial banks in developed countries is developing their innovation in financial services, they summed up a lot of experience, is worth reference for our commercial Banks. In order to enhance their own competitiveness and business development capabilities, the Bank of Nanchang to seize the opportunity to innovate the financial services of small and medium enterprises and achieved some results. To study the financial service innovation of Nanchang bank, it’s not only can promote the development of Bank of Nanchang, but also has the same important reference value for other small and medium-sized commercial banks in China.Firstly, this paper, based on the study of innovation in financial services practice in Bank of Nanchang to the small and medium-sized enterprise, then it studies the financing system, system and experience of commercial banks in developed countries and regions. so as to reveal the interaction between the Nanchang bank financial service innovation and development of small and medium-sized enterprises and mutually beneficial relationship, then it gives some suggestions for Nanchang bank financial service innovation.Firstly, this paper analyzes the problems and reasons in the development of small and medium-sized enterprises, and summarizes the new requirements of the development of small and medium-sized enterprises to financial services innovation. Then, this paper also investigates the practice background and process of Nanchang bank financial services innovation, and on this basis, this paper analyzes the achievements and shortcomings of Nanchang bank financial services innovation. At the same time, through the comparison and reference of domestic and foreign small and medium-sized enterprise financial service innovation experience, this paper presents Nanchang bank financial service innovation suggestions and measures, for example, to improve the understanding of the importance of services to small and medium enterprises, bank characteristics of outstanding small and medium enterprises; increase financial product innovation, provide diversified financial service for small and medium-sized enterprises; the innovation way of security, streamlining procedures, improve the response speed and efficiency of the financial service for small and medium-sized enterprises; continue to promote human resource development and allocation of innovation.