The Development Strategy Research Of Yuetong Small Appliances Industrial Park

Yuetong Technology Company is a collection of industrial investment, commercial project development, industrial park development and management of a variety of operating in an integrated company. Yuetong small appliances Industrial Park has developed and managed a small home appliance industry market, there is a wealth of business experience in marketing; Yuetong small appliances Industrial Park, is the largest and most complete varieties and most professional small appliances market.March 2012, Lianjiang City, Guangdong Province, Jiuzhou River Economic Development Zone will lease Foshan Shunde(Lianjiang) small appliances Industrial Park Industrial Transfer Park, the new base area to Yuetong technology company as a business venue, Yuetong Technology company have invested 80 million yuan for enterprise investment and operations management, and initiated the establishment of the first phase of 90 million yuan venture capital fund, and strive to five years, the project become a rice cooker, pressure cooker, electric kettle and small Many household appliances, such as one of the exhibition and conference industry cluster of small household appliances, has become a national brand influence and small appliances industrial park, and efforts to make Lianjiang become small appliance industry service center in Asia Pacific.With the rapid development of electronic commerce, Yuetong Technology company use e-commerce business development of small appliance business has achieved very good results, Yuetong small appliances Industrial Park hopes to build e-commerce operations Industrial Park, west Guangdong management to improve development of small household appliances Industrial Park. But in Guangdong Industrial Park through the development of small household appliances, there are several aspects to become the bottleneck Yuetong small appliances Industrial Park, an urgent need to solve: First Yuetong small appliances weakening industrial competitiveness, small household appliances industry value chain integration not strong; the second is Yuetong small appliances business risks highlighted; the third is the management mechanism Yuetong small appliances Industrial Park is difficult to retain top management talent, the continual loss of outstanding management personnel. The above problems have constrained Yuetong small appliances Industrial Park strategic development, for small appliances Industrial Park Guangdong-facing to reform and innovation, to adapt to market competition for small household appliances Industrial Park Yuetong useful exploration, thus promoting Guangdong-small appliances Industrial Park strategic development.This paper focuses on strategic research Yuetong small appliances industrial park development, analysis of enterprise resource elements and capabilities of small household appliances Industrial Park Yuetong elements, elements of core competencies, analyzing advantages and disadvantages of internal conditions Yuetong Industrial Park facing small appliances, analysis Guangdong Small appliances Industrial Park through the external environment facing the opportunities and threats; Yuetong clear strategic objectives and strategic positioning of small appliances Industrial Park, the development of Guangdong through small appliances Industrial Park development strategy, through the implementation of the strategy by the Guangdong Industrial Park, small appliances, to achieve Guangdong Small appliances Industrial Park through sustainable development strategies.