The Business Strategy Management Research Of The Industrial Furnace Factory Of YT City

Along with the development of market economy in China and the global economy integration, enterprises of our country faces increasingly complex economic environment. Facing global economic recovery after the financial crisis, the situation as slow manufacturing all kinds of metallurgical furnace equipment, environmental equipment, steel structure, heat-resisting alloy steel castings such specialized enterprise, how to stand in the strategic height, sizing, seize the opportunity, keep competitive advantage, and become the enterprise must ponder question.According to the latest research achievements of strategic management, operation strategy management theory and research method, according to the municipal industrial furnace YT practical investigation and collect materials, combining enterprise external macro environment analysis and internal condition analysis, enterprises are facing opportunities and threats, find out the enterprise's own advantages and disadvantages. Then, the factory YT industrial furnace operation conditions, including industrial furnace industry's overall situation analysis. What is the core analysis, the core competitiveness, resource management strategy of industrial furnace in the current problems existing in the business environment and the impact of the change. Based on the enterprise internal resources and core competitiveness, the overall strategic alliance strategy and differential marketing strategy combining strategy, and discusses the security strategy.Based on the city industrial furnace YT management strategy research, the crisis of enterprises, seize the opportunity, avoid threat, maintain competitive advantage in the industry has important application value. At the same time, the enterprise, or for the enterprise, with similar situation in today's economy environment has important significance.