Study On The Marketing Strategy Of Leisure Agriculture In Longde County In The Mobile Internet Era

Premier Li Keqiang first proposed the "Internet plus" action plan in the government’s work report on thethird session oftwelfth National People’s Congress. "Internet plus" strategy is a new area that combined the Internet and traditional industries with the help of Internet platform and communication technology to create a new environment in the new area. "Internet plus" strategy provides a new opportunity for the development of leisure agriculture. It has a positive significance to optimize the agricultural production factors, advance the quality and efficiency of leisure agriculture and increase farmers’ income. But there are some problems on the marketing strategy of leisure agriculture. It’s necessary to research on the marketing of leisure agriculture in the mobile Internet era.Taking leisure agriculture marketing in LongdeCounty as an example, and useing literature research, inductive method, empirical analysis to research the present situation of leisure agriculture and marketing. Then the thesis elaborated in the region Leisure Agricultural Marketing causes of the problems, revealed the necessity and urgency of research on leisure agriculture marketing strategies, as well as analyzed the direction and future development trends in LongdeCounty.The thesis totally consists of seven chapters:The first chapter is the introduction. After having a review of domestic and foreign leisure agriculture and leisure agriculture marketing, the chapter established the contents, methods and idea of this thesis.The second chapter introduces the relevant theories and models.The third chapter has an analysis of thethe internal and externalmarketing environment under the background of Interne by SWOT in Longde County.The fourth chapter introduces the present situation and problems of the leisure agriculturemarketing under the background of "Internet plus" in Longde County. There are many problems in marketing management system, competitive strategy, product strategy, price strategy, channel construction and Internet marketing. In addition, there are problems inbuilding leisure agriculture e-commerceapplication system in Longde County,such as low level of agricultural products, low-scale, high logistics costs,publicity and service out of touch, low visibility and lack of integration of product marketing.The fifth chapter puts forward the development strategy of leisure agricultural marketing under the background of mobile Internet in Longde County:① local conditions andplanning ahead. ② demand-orientedand coordinated development.③ increase support and optimal environment.④ deepencooperation and scientific guidance.Chapter six mainly summarizes the research results, puts forward to the problems in this thesis and discusses the research direction in the future.