On Integrated Development Strategy CNOOC Huizhou Refinery China

With the rapid development of Chinese economy, the demand for refined products is increasing, which will make our refining enterprises are facing good opportunities for development, but at the same time, in the process of global economic integration, global economic growth in recent years has been the impact of slowing, decline in market demand, resulting in decline in refined products prices, increased competition and operational risks of refining enterprises. In this international environment, China’s petrochemical enterprises should raise awareness of the management, the development of a strategic height, breaking the shackles of the traditional operating system, working in each session, adopt related programs, reduce costs and enhance our refining the international competitiveness of enterprises.CNOOC Huizhou refinery companies as China National Offshore Oil Corporation’s branch, located in the middle and lower reaches of the petroleum industry, which has a very important strategic significance for the entire Chinese CNOOC. With the further implementation of the 2015 CNOOC refinery industry restructuring plan, Huizhou refining company Verbund will be formed, companies in the future path of development still faces many problems to be solved, it is worth further study and discussion.This paper analyzes the CNOOC Huizhou refinery company’s internal environment, clear the company’s own strengths and weaknesses; Secondly, the current widespread use of international PEST analysis of the enterprise in which external macro environment analysis, also analyzed the domestic outside the refining industry development status, trends and the competitive environment in which the company; Then, CNOOC Huizhou refinery company SWOT analysis, internal and external factor evaluation matrix, using SPACE, SWOT, IE three kinds of strategic analysis tools to build alternative strategic options and strategic choices matched to finalize CNOOC Huizhou refinery contain overall strategy, competitive strategy, including the development strategy; finally, the paper according to the actual situation of the enterprise status and proposed strategy safeguards implementation of the strategy strategic risk prevention measures and control measures to ensure the effective implementation of the development strategy.