Research On The Nishan St. Land Tourism Product Development Based On The Cultural And Creative Perspective

Along with the increase of national income and the change of tourism concept, the demand of tourism products for diversified and high level tourism products has been created. The planning and development of tourism products should conform to the development and changes of the times, it should set leisure, culture, creativity, experience and knowledge in one. Through the overall cultural connotation of tourism products, the use of a variety of means of creative expression, the activation of tourism resources to meet the needs of the diversity of tourists. Therefore, how to introduce the corresponding concept and expression of cultural creativity into the development and design of tourism products, becomes the key to improve the competitiveness of tourism products in the fierce market competition.This paper systematically reviews the relevant literature and theory, cultural creativity, tourism product development, defines the culture and creative industries, tourism product concepts. Using the methods of literature research, theoretical research, empirical case study method, this paper summarizes the relationship between cultural & creativity and tourism product development, established tourism product development form a perspective of cultural & creativity.Under the guidance of relevant theory and practice, this paper analyses the tourism product of Nishan St. Land. Through the introduction of Nishan history, culture and background of Nishan St. Land, This paper gives a comprehensive overview of the tourism resource of Nishan St.Land. According to the present status of Nishan St. Land, the culture elements were distilled. The tourism product system of Nishan St. Land was formed through the creative process of cultural elements.