Research On The Tourism Image Position Of The Nishan Holy Land

Tourism as one of the rapid development of the industry in our country,and its related theory research started relatively lags behind,since the 1990 s,China’s tourism industry achieved great development,the emergence of a lot of famous tour enterprises,at the same time,development of regional tourism planning,construction and management practice also exposed many problems,worthy of academic research,reflection and summary.At present,there are many researches on the tourism image of famous scenic spots and city tourism,but few researches on the image of small and medium-sized scenic spots and emerging tourist destinations.The progress of theoretical research obviously lags behind the rapid development of tourism practice.In this paper,nishan holy Landscape scenic spot as an example,through the tourism destination image,positioning and tourist perception and other theoretical models,explore the image positioning of emerging scenic spots,and according to the analysis results of the image positioning of Nishan holy landscape scenic spot put forward optimization countermeasures.Hope for sacred land,mountain scenic area tourism personalized,sustainable and rapid development,put forward a suitable for tourism destination image creation path and promotion strategy,further for the design of the tourism destination image provide methodological guidance,publicity and marketing,at the same time as other tourist destinations of the same type of provide reference and theoretical guidance.