Researches On Bamboo Products’ Marketing Channels In Taojiang

Due to the continuing population growth, along with the massive demands on timber resources, strving to build bamboo industry friendly to the environment is the current theme of development,by using bamboo substituting for or combining with wood,so as to resolve the contradiction between the wood’s supply and its demand.Taojiang county, well-known as "Home of Bamboo" with the bamboo area of more than one million mu, is one of the "top ten lands of bamboo in China".At present, the county Party Committee and government have set up a base for cultivating one million mu bamboo forests, by taking full advantage of its abundant bamboo resources to achieve the goal of one million yuan output of bamboo products.In the first introduction, after consulting numerous relevant documents, and then adopting the way of questionnaire answering and typical cases analysis, this paper clarifies the marketing channels of bamboo products processing in Taojiang county, combined with domestic and overseas researches on them. It tells that the currently major marketing channels of bamboo products in Taojiang county involves framers’ own-running mode, retailers mode, processing combined with selling mode, and wholesale appending selling mode.The second part narrates current situations of marketing channels on the spot, afterwards integrates and analyses the present actuality, and eventually finds these disclosed problems mainly covering marketing bodies immaturity, low products etra values,a weak brand awareness, and complicated passing links. Finally, the paper, on this basis, analyses that these problems is attributed to lacking the corresponding laws and regulations,poor access to information, as well as imperfection in infrastructure construction, and then puts forward relevant opinions and concrete countermeasures, including playing a leader role of government to strengthen the infrastructure construction,enhance the competitiveness of channel subjects,inventing characteristic brands, improving the processing of bamboo products and adopting differentiated marketing channels. The paper also proposes the Internet incorporated with new initiatives, so that bamboo industry in Taojiang county will achieve a rapid and sound development.