Optimization Of The Marketing Channels For Characteristic Agricultural Products-eriocheir Sinensis Of Panjin City

The Marketing concept can’t be simply understood at the level of theory, musthave realized from the practice of advanced marketing concepts and specific ideascombine to create a new way of marketing. In China, the development of agriculturein the national economy plays a decisive role, accompanied by the formation of aninternational background and a buyer’s market Chinese agricultural products,agricultural development bottleneck has emerged, gradually circulation is no longer inproduction mainly agricultural market has grown from supply to changes in consumerdemand marketing idea, but such problems are bound to exist in the actual marketing,marketing channels, thus restricting the development of agricultural research issuesbecome imperative.Panjin City as rice, crab, Wei Tang and other characteristics of agricultural origin,which features an integral role in agricultural products with the entire economy inPanjin City, is where brand representatives. Its operating conditions will determine thecity’s economic development and farmers’ income, so in the promotion of agriculturalproducts is very important, and its marketing process, the existing marketing channelshas become a major constraint, although over the years, Panjin City FeaturesAlthough the initial formation of agricultural marketing channels, Panjin citygovernment to do the work of many agricultural development, but there are still someproblems. To stand in the fierce market competition foothold, we also need to findenough to optimize it.Based on the full understanding of the concept and characteristics of agriculturalproducts marketing channel basic functions, taking Panjin River as an example, usingthe combination of theoretical research and practical research, comparative analysismethod and the analytic hierarchy process, analyzes the structure of agriculturalproducts marketing channel, based on the practical investigation to the Liaoningprovince Panjin City of agricultural products marketing channel, compared with theUnited States and Japan marketing channel two developed countries of agriculturalproducts in Liaoning Province, the city of Panjin agricultural products marketingchannel enlightenment, find out the existence of Jin city characteristics of agriculturalproducts marketing channel, through SWOT analysis, exploration of Panjincharacteristics of agricultural products marketing channel optimization idea, providesthe theory basis for the promotion of the future the development of characteristicagricultural products in Panjin city.