Research On Marketing Strategy Of Modern Agricultural Based On New Media

With the development of digital information technology, the relationship between different media becomes more and more blurred, and we have entered a time of "media convergence". First, the emergence of new forms of new media. From e-mail, BBS, personal home page, mobile phone text messages to the blog, podcast, forum community, such as the new information network technology based on the original form of media. Based on new information network technology to the traditional media innovation and integration of new media forms, such as Internet radio, television networks, network newspaper, mobile phone newspaper and other rich media form, expand the space for the survival of the traditional media.In the context of the media convergence, many new media industry to the rapid development of unimaginable speed. On the one hand, the new media market competition has changed the traditional media ecology, at the same time led to a vast multi industrial revolution, and related industries are also changing, transformation and integration. On the other hand, the emergence of new media technology, social networking sites, microblogging, micro channel and other social media, changing the people’s way of thinking and living habits, to marketing and marketing concept has also brought great changes.The development and application of mobile Internet technology has changed the behavior of consumer information acquisition, evaluation, selection, purchase and sharing, which has spawned a large number of new consumer groups. Faced with such a new environment, how to deal with the opportunities and challenges of mobile Internet era, has become a common problem faced by many traditional enterprises. Therefore, how to change the marketing thinking in the new media age, how to carry on the marketing, as well as how to base in the broad market space has become the question which many businesses urgently needs to solve.This paper focuses on the Internet marketing environment of the times, new media marketing analysis, the transformation of traditional agricultural enterprises in the new environment and how to use new media marketing are analyzed and summarized in this paper, analysis of the original life network, millet, Jingdong new media marketing case, and on Lenovo’s agricultural sector wal group put forward suggestions on the marketing strategy. The whole structure is divided into six parts, first of all, finishing the domestic and foreign new media marketing monographs and articles, to tease out the new media marketing situation at home and abroad. The analysis shows that the application of new media marketing in the field of modern agriculture is still a lack of systematic explanation. Then, with the SWOT theory, the advantages and disadvantages, opportunities and challenges of modern agricultural marketing are analyzed in the new era. After that, the difference between the traditional media and the new media is analyzed, and the new media in the field of modern agricultural marketing ideas and strategies are put forward. Basedonthe theory and the practice research of good fertile group of current development, brand strategy, put forward to good fertile group in new media marketing strategies and suggestions. At the end of this paper, the first part of the paper summarizes the research of new media marketing in the field of modern agriculture.