Base On New Media Marketing In Agricultural Machinery Of GK Co., Ltd.

In recent years,the rise of new media industry and caused the rapid development of numerous network based on industrial development,transformation.The new media to create a virtual market,the concept of social space and has dramatically changed the traditional marketing concepts,change our way of thinking,lifestyle and understanding of communications consulting in under the environment of Internet new media era of development,the geographical division of the market is not so obvious,we take the whole world as a big market,the new media is increasingly becoming a new channel for consumers to purchase goods.In this paper,GK agricultural animal husbandry equipment company as the research object,through the development of new media marketing,research in the traditional agricultural industry in the information age of the Internet marketing.This paper is divided into six chapters.Chapter one is the introduction,introduces the research background,research contents,research methods and research ideas;content of the second chapter is an overview of relevant theories related to new media and new media marketing,features;the third chapter is GK agriculture and animal husbandry equipment company new media marketing present condition analysis;chapter four is GK agricultural and Animal Husbandry Equipment Co.,Ltd.the new media user behavior analysis;the fifth chapter is GK agriculture and animal husbandry equipment company of new media marketing strategy to improve.The last part is the summary of the whole thesis.According to oneself in the actual work of GK company and understanding of agricultural and animal husbandry machinery industry through analysis of GK company of new media marketing,collect and analysis of relevant information and data,to explore and GK company of new media marketing strategy research,hope to companies in the industry of new media marketing has inspiration and help.