Research On The Export Competitiveness And Influencing Factors Of Service Trade In Yunnan Province

Looking at the current global economy,the economic and trade exchanges between countries have gradually deepened,and the development of service trade has shown a rapid growth trend.In recent years,the scale of China's service trade has gradually expanded,and it has become an important support and development point for China's foreign trade development.Yunnan Province,with the important mission of "Building a Radiation Center for South Asia and Southeast Asia",has superior climatic conditions,rich ethnic cultural resources,tourism resources,and regional advantages for South Asia and Southeast Asia.The high-quality sustainable development of its service trade is conducive to enhancing the regional economic strength.In 2018,the total value of imports and exports of services in Yunnan Province was 8.206 billion US dollars,an increase of 17.48% over the same period of the previous year,ranking 20 th in the country.Although the service trade has developed rapidly,its competitiveness still lags behind most provinces and cities.Therefore,the research on the export competitiveness of service trade in Yunnan Province,its influencing factors and countermeasures has important practical significance.Based on the related concepts and theoretical foundations of service trade competitiveness,this paper uses a combination of qualitative analysis and empirical analysis,and a combination of horizontal and vertical comparison.First of all,benefiting from the convenience of internship in the Department of Commerce of Yunnan Province,the author collected relevant data on service trade in Yunnan Province from 2006 to 2018,and analyzed the development status of service trade exports in Yunnan Province.It is found that the proportion of Yunnan's service trade exports has been increasing,but it is relatively small compared with developed cities.The service trade exports are mainly traditional tourism,transportation,construction and engineering services trade.Secondly,five indexes were selected to evaluate the competitiveness of service trade exports.From different perspectives,the competitiveness of service trade exports of Yunnan Province was specifically measured,and a horizontal comparison was made with its neighboring western provinces—Sichuan Province and Guizhou Province.From the perspective of the service trade export share index,the total service trade export of Yunnan Province is not dominant compared to Sichuan Province,and the level of competitiveness is not strong.From the perspective of the service trade dependence,export contribution rate,competitive advantage index,and display comparative advantage index,the export competitiveness of service trade in Yunnan Province has a slight comparative advantage over Sichuan Province and Guizhou Province.Third,based on Porter's diamond model theory,the author analyzes various factors that may affect the competitiveness of service trade exports in Yunnan Province.Finally,among the four main aspects of the diamond model,seven quantifiable indicators representing the influencing factors are selected.Using principal component regression model analysis,empirical conclusions are drawn: The 7 influencing factors are positively correlated with the service trade export value of Yunnan Province,and the degree of influence is ranked as follows,GDP per capita = human capital = urbanization rate> service industry Development level> Tourism foreign exchange income> Openness of service trade market> Export value of goods trade.Combining the opportunities and challenges of developing service trade exports in Yunnan Province,it puts forward suggestions for improving the competitiveness of service trade exports: establish service trade development goals and deepen the cooperation with South and Southeast Asia;develop tourism resources and keep the advantages of traditional service trade;take advantage of traditional Chinese medicine,explore new growth points in service trade;build a joint training mechanism to cultivate professionals in service trade;attach importance to the needs of the service industry and promote the coordinated development of goods and services trade;promote the facilitation of service trade and accelerate the construction of a trade promotion platform.