As the global integration, the market diversification, the enterprise accelerating of internationalization, the global economy in the market shows marketing concept, marketing strategy, marketing is undergoing profound changes. Under the background of globalization, the enterprise faced with more pressure and challenges. In the face of strong competitors, how to make the management of the enterprise itself to be more perfect, more outstanding, these are each enterprise all deeply thinking of problem.This article mainly through to the Areo steel company C marketing into the China market strategic layout, marketing solutions, for example, the market positioning of the enterprise marketing strategy, product, distribution channel, promotion four elements were analyzed, and how to resolve the enterprises met in the current development bottleneck, how to achieve cross-regional marketing analysis and introduction, through the data, marketing tools, its various problems encountered in the development, put forward suggestions and summary. |